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Conceptual design is important in that it determines the creativity of products, which is key to the competition of the product market and the function and cost of product are mainly determined in this phase. At the same time it is complex in that it involves the consideration of many different fields in the whole design process. Studying some computer supported cooperative techniques to support effective conceptual design activity is absolutely necessary. This paper presents the models and tools of computer supported cooperative conceptual design (CSCCD) which includes an auto‐resolving model, a human‐human interaction model, automatic cooperation tools and interactive cooperation tools. Experiments have been carried out in the conceptual design of a motorcycle to put the above theories into application.